An Interactive 2.5D Learning Experience

For HCP Education

  • What it is: A simplified MOD interactive for HCPs caring for patients with HoFH to understand the distinction of the ANGPTL3 story and the importance of the LDL receptor (LDLR) independent pathway

    Client: Biotechnology company

    Audience: HCPs (lipidologists)

    Platform/Format: iPad and web

    Software:

    • Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere Pro)

    • Blender

    • 3DS Max

    • VRay

  • Learning Goals:

    • A high level understanding of ANGPTL3 as the “hero” for HoFH treatment

    • Review of the LDLR independent pathway

    • See that this is something novel and unique

    • Clarity and mastery of the subject

    Why 2.5D?

    • 3D was ideal, but budget and time constraints were a priority

    Dos:

    • Hopeful tone

    • Fresh, clean, modern

    • Use color to lead the eye

    Don’ts:

    • Use branding colors or red/orange

    • Be dramatic, not flashy or include extra details

    • Design for a specific setting

  • As the creative lead on this project, I handled everything from concept and storyboarding to UI design, 2.5D animation, and voiceover editing. I collaborated with subject matter experts, prepared all visual and audio assets for development, and worked closely with the client team, applying feedback to ensure the final product was accurate, engaging, and aligned with their vision.

    Want to know more?

    See below for the details.

  • This project challenged me to stay flexible and solution-oriented as I created five unique 2.5D animations while ensuring they all worked cohesively within a single interactive experience. Managing shifting stakeholder feedback throughout development required quick pivots and clear communication, especially as priorities and content direction evolved. Balancing creative consistency, scientific accuracy, and a smooth user experience under changing expectations helped sharpen my adaptability and reinforced the importance of strong collaboration and clear version control in complex, multi-phase projects.

The Details

All the tasks I completed from concept to excecution.

    • Defined the educational goals

    • Collaborated with medical experts to refine and understand the content

    • Outlined interactive structure and user flow map

    • Developed the creative concept, including color palette, initial characters, and look and feel based upon the client’s requirements

    • Led the visual direction and ensured consistency with the creative concept, the client’s goals, and scientific standards

    • Provided creative guidance to developers

    • Oversaw the look and feel of the entire experience

    • Created detailed storyboards with script and animation direction for each animation

    • Structured narrative content to guide the user through the experience

    • Adapted scripts, voiceover copy, and on-screen text

    • Designed the UI/UX layout (navigation, buttons, breadcrumbs, etc.)

    • Created all assets for the interface including: icons, menus, and environment visuals

    • Composited scenes to give depth and dimension in the 2.5D style

    • Modeled and textured 3D assets in Blender and 3DS Max

    • Animated scenes in a 2.5D style in After Effects

    • Rendered characters with appropriate lighting, shading, and depth with VRay

    • Exported optimized animations for integration into the interactive

    • Edited voiceover files for pacing, clarity, and timing

    • Synced narration with animations and user interactions

    • Incorporated subtitles in animations with narration

    • Applied basic sound mixing techniques to enhance audio quality

    • Prepared all visual, animation, and audio assets for developer handoff

    • Ensured all media adhered to file size, resolution, and format requirements

    • Managed revisions and QA during development handoff

    • Reviewed developer builds for visual, audio, and functional accuracy

    • Provided feedback on the working interactive to ensure design fidelity

    • Conducted user testing or gathered stakeholder feedback

    • Finalized tweaks to visuals, animation, and audio based on usability insights

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